Project _ OceanSaver
Year _ 2024
Industry _ Advertising
A Crab-tivating Animation that grabs your attention
This project had us clawing our way through some serious rigging and animation! With each crab boasting eight legs to rig and coordinate, it was a real arthropod of work. From leg-wiggling to sidestepping, our team made sure these crabs scuttled smoothly across the screen, bringing a sea of personality to every single one. The result? A crabsolutely mesmerizing animation that shows off our technical chops, all while keeping things in a pinch—or eight!
CLIENT
OceanSaver
PRODUCTION COMPANY
Multimedia Est
CREATIVE AGENCY
Hearts & Minds UK
Director
Jake Mavity
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